New pricing - and happy birthday MARAI!

Today, we celebrate our third birthday! We’re filled with joy and pride as we reflect on our journey over the past three years, and we’re incredibly grateful for the support we've received from all of you. Your encouragement has been invaluable, and we wouldn’t be here today without you! ♡ In lieu of a discount code for our birthday, we’d like to share some important news with you.

A little over a year ago, we discussed our pricing here, emphasizing the importance of responsible production, fair wages, and the value of our products. We explained why our prices might seem higher than those of fast fashion and the ethical commitment behind each item.

From the beginning, we've put careful thought into our pricing and have continuously engaged in discussions about the perceived "high" costs of our products. We’ve realized that most of our sales happen online, while retail has been less profitable due to lower margins. As a result, we’ve made the decision to focus on direct sales and withdraw from retail. This shift will allow us to adjust our margins and continue providing you with the quality and integrity that defines our brand.

Our new prices are live starting today - both in our online storeand offline. If you’d like to connect with us in person, you can find us at the in&out event in Aarau at the end of October, at Blickfang in Zurich in mid-November, and at design22 in Bern at the beginning of December. We can’t wait to see you there!