Thoughts on products and their prices
Summer is showing its sunny side. Everything is blooming in our gardens, we're hand picking a fresh bowl of berries every day, and hopping in the lake on the weekends. We can’t think of a better way to spend the summer! We also have a lot of travels planned during the next few weeks. There are trade shows happening in Paris and in London that we'd like to check out. And we are visiting tanneries and manufacturers to plan the next steps of our new products, soon to launch!
While designing our leather products and bringing them to market is always a highlight for us, a challenge we often face is calculating the best prices for our goods. When considering our process, we try to aim for a 65% margin as much as possible not to make the most profit but to maintain our local, sustainable production, to pay our team an adequate wage and our partners a fair price, and to have the opportunity to work with stockists. Compared to the margins that big companies ask for, this is little. Margins of 200-300% are normal in this business where the company holds onto the most profit and often disregards honest fashion practices. But if we were to have the margin of 65%, many products would be more expensive than they are now. We want to keep our products accessible to our customers while also making it possible to continue on with our business.
We share this side of our prices openly because oftentimes our prices are perceived by consumers as very high, even too high. Especially in times of fast fashion, consumers are simply used to other prices, like those offered by Zalando or C&A where leather bags and sheepskins cost a fraction of our price. However, in these cases items are not being produced in a responsible way, and certainly not regionally. We believe through this way of approaching fashion, we have lost the connection to the production of everyday products. Unfortunately through accepting lower priced items we no longer consider the process or the people involved - which is not surprising, because the production takes place far away and not in our region. The fact that people are exploited in the process, and that the environment and animals suffer, is something we have to accept while choosing low fast fashion price points.
Responsible production also has its price. And our prices reflect what it truly costs to produce regionally, fairly and sustainably, while making it possible to continue on with our business.
We want to thank you from the bottom of our hearts for your support. It means the world to us.