Field Notes: An August Full of Simplicity

This summer hasn’t been easy. The heat has been bearing down on the farm for weeks. The soil has become dry and hard, and not every crop turned out the way we’d hoped. That’s just how it is when you make a living from what grows. Some years are more bountiful; others are more demanding. And yet, every summer leaves something behind. It shows you, quite honestly, what truly matters—and what only seemed important.

That very thought has been on my mind ever since spring. I've asked myself time and again: If Simplicity had a shape—what would it be?

The first response came in July. Our Simplicity fanny pack was never just another bag. It was an attempt to give a feeling a tangible form—a form for tranquility, for clarity, for what truly matters.

And yet she was never the end of the thought.

A summer like this makes a lot of things easier. Not simpler—but clearer. On long days, you automatically reach for the things that work. The ones that get to stay because they truly are part of everyday life. You realize that you don’t really need much at all. Just the right things.

That’s how the backpack and the tote bag came to be. Not because we wanted to expand a collection, but because that same idea continued to evolve. The same mindset. The same search for things that accompany you, rather than demand attention.

Over the past few weeks, I've realized how important little rituals have become.

Before the day begins, I often sit down for a moment in the morning on our double brown sheepskin— which has become my absolute favorite spot. Even before I start on my to-do list or everything outside is already waiting for me. Just a few quiet minutes with a cup of coffee before the day begins. It’s nothing special. And that’s exactly why it means so much to me. These few minutes remind me that peace of mind doesn’t come only after everything is done. You have to allow yourself to enjoy it now and then.

Maybe that's become my definition of simplicity, too.

Don't own any less. Don't slow down. Instead, choose more consciously what to keep.

At the end of August, we’ll continue exploring this idea. In addition to the fanny pack, we’re introducing two new styles—the backpack and the shopper. They serve different purposes, but both stem from the same conviction.

Until then, I want to hold on to something simple: stopping for a moment more often. Taking a closer look. Not just letting summer pass me by, but truly taking it in.

Because there are some things you don't have to look for. You just have to notice them.

xoxo,
Nina

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